Waikato's Holistic Pet Destination
More than a pet store. A destination built entirely around the wellbeing of your pet and the people who love them.
The Hub
Come in for the food. Stay for the experience. Leave knowing your pet got the best of both.
Raw, fresh and freeze-dried food made at our Waikato factory
Training and socialisation from 8 weeks old
Self-service dog wash with chemical-free products
Drinks for humans. Puppachinos for the stars.
Appointment-based. Private room. No rush.
Our Story
Waikato Petfoods - the factory behind Charlie's - is owned by the same family. Our competitors buy from us. We skip that step.
Learn about our farm →Opening Soon
Sign up for 20% off your first purchase - valid for 30 days from opening. Plus first access to puppy school enrolments and opening day events.
Refer a friend - you both get 20%
Where It All Begins
The best time to start is at the beginning. Eight weeks old, on Charlie's food, through our puppy school — they grow up knowing nothing else. That's how lifetime customers are made.
Enquire About Puppy SchoolClass Timetable
Puppy Foundation
8–16 weeks
Mon & Wed
10:00am
Junior Manners
4–6 months
Tue & Thu
10:00am
Advanced Skills
6+ months
Saturday
9:00am
Open Socialisation
All ages
Sunday
10:00am
